For all of you fashionista's out there, you definitely know who Chiara Ferragni is by now. As one of the top fashion bloggers in the world, she just unveiled her Fall 2015 campaign on WWD. The Italian blogger from The Blonde Salad website chose her new city of Los Angeles as her photo shoot location, which she models her unique slip on sneakers, to whimsical stilettos. Her collection is fun, yet sophisticated with her quirky design elements, over the top sparkles, and signature eye open/eye closed graphics.
According to WWD, Ferragni is on track to generate revenues of 6 million euros, or almost $8 million.
This blogger turned designer turned model is the first to ever generate sales ($8 million last year) from a global business. With over 300 retailer stores globally carrying her brand such as Lord & Taylor in the US, Selfridges in London, and Harvey Nichols in Hong Kong, this girl is killing it not only with her collection but her overall brand. The Blonde Salad blog continues to bring in about $2 million in sales alone, and this go-getter Italian has no plans for slowing down. What's next, a full ready-to-wear collection? We sure hope so!
Here's to fashion bloggers making an [amazingly awesome] living writing about and creating what they love. Take a look at her amazing campaign shots below: