New York, Paris, Dubai: How One Growing City is Establishing Itself as a Force in Fashion
by Kristin Howard
With the first ever launch of Dubai Design Week in October 2015, Dubai is making a name for itself among the world’s fashion elite. With high hopes from its government, the goal toward making Dubai a major fashion capital is still in its infancy, but with various platforms intended to showcase creativity, the city is making big strides in establishing itself among the big dogs.
Giving established, as well as up and coming designers an avenue in which to introduce their work to the public is in no short supply in Dubai right now. Events such as Fashion Forward Dubai, and Arab Fashion Week Dubai offer viewers a look at emerging collections, and the recently established Dubai Design and Fashion Council, a state-funded body, are working to develop a global design and business center known as the Dubai Design District, or D3, complex.
The UAE has a plan to make fashion and retail a major aspect in the economic growth of the nation. With an ambitious outlook, paired with their financial capability, the relatively young city of Dubai may be well on its way to becoming a fashion capital in due time.
Lavish lifestyles and a tendency toward spending are synonymous with the area, and many high-end retailers have already staked their claim as sources of the luxury labels consumers adore. The Dubai Mall, the largest in the world, currently boasts a waiting list of more than 2,000 brands, eager to fill one of the 1,200 spaces housed in the sprawling complex.
With so much consumerism associated with the area, many question whether creative professionals could or would ever consider a place like Dubai as home-base. The development of the above-mentioned D3 complex hopes to create a workspace where global brands can coalesce with students of art and design, offering a unique community that encourages and invites others to join.
Regardless of the presence of the industry in, the fashion-forward men and women of Dubai will continue to attract the eyes of world. Romantic, edgy, sporty chic...the wide range of styles found around town provide a punchy exclamation amidst the ultramodern architecture the area is known for. Despite what happens with Dubai’s future as a fashion forerunner, the streets of the city will always continue to represent the clean, classic edge unique to this desert jewel.