How Sites like Lookbook & chictopia are changing the way we view fashion trends

Alina Tanasa & Diana Enciu PR consultants and bloggers at from ROMANIA

How long have you been blogging and is it your full time job?"We are blogging for almost four years and yes, it's a full time job. We started our business with a PR agency seven years ago and the blog came after. Now we develop special PR projects for our blog and that's why our blog is more conceptual."

How would you describe your style aesthetic? "We like to mix and match, love layering and bold colors. Our style is alive and always bring new ways of wearing our clothes."

Who are your top three favorite designers/brands? "Sophia Webster for shoes, Toni Maticevski , and MSGM "

Do you follow any style bloggers? "We follow Nicole Wayne, Blair from Atlantic Pacific and Chiara Ferragni."

Favorite fashion city:"Paris"

What’s one tip you can give to aspiring fashion bloggers:"Be original and creative"


Rhea Gupte, Creative Director from INDIA

Rhea Gupte, Creative Director
Rhea Gupte, Creative Director

How long have you been blogging as a full time career (being able to monetize). "3 years"

What was your career prior to blogging? "I was still studying in college when I started blogging. I also used to model part-time." 

How would you describe your blogging style, and who are some of your favorite bloggers?"My blogging style is a bit editorial and I focus on story telling and imagery. Some of my favorite bloggers are Margaret Zhang, Luanna Perez, Nicole Warne to name a few."

Who are your favorite designers/brands? "I love the work of Ann Demeulemeester and Haider Ackermann. I am a big fan of WildFox and Free People."

Favorite fashion city? "I think I have to say London. It was immensely inspiring to be exposed to that city at a young age. People are very individualistic in the way they dress."

Best piece of advice for new bloggers: "Find the thing you are good at and make that your strength. You don't need to follow any format which other bloggers have been following. Make it your own business, unique and honest."