A Day in the Life of Blogger and Creative Consultant Larissa May of Livin' Like Larz
Since we've started "A Day in the Life of.." series, we've organically met many different bloggers around the world doing so many diverse things in addition to blogging.
Today's interview is no different. Meet 22-year-old Larissa May of Livin Like Larz and Half The Story. Larissa, a soon to be New Yorker is both a blogger, creative consultant, and founder of Half the Story which is a social media campaign featuring the untold stories of people around the world.
Larissa is definitely up to some big things and we couldn't help but be inspired by her entrepreneurial journey and what she's been able to accomplish so early on.
Name: Larissa (Larz) May also known as @livinlikelarz
Blog name: Livinlikelarz
Hometown/origin city/country: Chicago, IL
Current location: Nashville >> NYC
What is the focus of your blog: Fashion, Lifestyle, + Creative Hacks
Years blogging: 4
Is this your full-time job? If not, how do you pay the bills? Tell us a little about your current job.
It’s a full-time lifestyle, but not my full-time job. I began my blog when I was 18 and I moved to Los Angeles after my freshman year at Vanderbilt University. I used my blog as a way to connect and find like minded individuals when I moved to different cities. Now I’ve transitioned my blog into a creative consulting company/ blog by leveraging the relationships I have built with brands in the past.
Also, I started a sort of “anti-blog” social project called#HALFTHESTORY, which is a platform for individuals to share a part of their story that is not revealed through social channels. My idea for #halfthestory sparked during September NYFW, as I was running from the Betsey Johnson show to AOL HQ because I was covering for their lifestyle network. I got lost on the subway, face planted, and cracked my phone, but somehow made it in time for DVF's live taping. Later that day, I was challenged by my social media "conscience" as I posted a "picture perfect" image as if nothing had happened. I failed to share the truth behind what it really takes to be a 21-year-old student at a top tier school, struggling between class, work, and NYFW. I was exhausted and burnt out, skyping into class between shows and pulling all-nighters to make my deadlines for fashion week and school. Now people are sharing their stories from all over the globe @halfthestory.
How long did it take you to build your following or until you could start blogging full-time?Every day I am working to build my following and connect with like minded people. I’m not full time (yet!).
What is your favorite thing about blogging?
The ability to move anywhere in the world and find someone who shares a similar passion, and inspire people to follow their dreams. I’m just like any other 22-year-old girl, so I think it's important to share my story and inspire others.
What don't you like about blogging?
Definitely the pressure that comes with creating. Part of why I created #halfthestory was because I felt like SO many bloggers forget to tell their readers the truth behind what it takes to run a blog. I think transparency is important for your followers and yourself. YOU HAVE TO KEEP IT REAL.
What piece of advice would you give to new bloggers?
Work on the target system. For example, when I began blogging I would shoot repeatedly in Free People clothes and reach out to the stores in every city I traveled to in hopes of a collaboration. Since then, I’ve collaborated with Free People on several posts and #FPME events! If you create amazing content, brands will come to you!
Dream brand to work with?
Tough one… probably Puma or Adidas. I’m a freak for sneaks.
Biggest Accomplishment as a blogger?
Definitely creating #halfthestory and building relationships with people in every country I have visited.
What are you working on next, or excited for?
I’m moving to NYC! I’m hoping to collaborate with many more brands and KILLER creators.
Where do you see yourself in the next 5 years?
I see myself evolving into a worldwide creative director and inspirational speaker. My motto is “I just want to help cool people do cool things.”
How would you describe your hometown fashion sense?
My style grows where I’m planted. I’m a mixture between boho + urban chic. Think free spirited with a pair of killer hightops.
What do people think about fashion and fashion blogging in your opinion?
Like anything you have your fans and your haters. The industry finds bloggers to be extremely influential because we develop micro-communities of trust and influence. However, it is INCREDIBLY important to remain authentic and represent brands that embody you. Trust takes a long time to establish, yet it is incredibly easy to break.
DAY IN THE LIFE OF @LIVINLIKELARZ
6:00 AM: ALEXA ALARM GOES OFF & I PRESS SNOOZE
6:30 AM: ALARM GOES OFF AND I SUBMIT TO A DANCE PARTY
8:00 AM: FIRST CONFERENCE CALL WITH LONDON.
One of the crazy things about my job is that I work with people in nearly 6 timezones. As a result, I usually have my first conference call before I even have a chance to sip on my coffee.
9:00 AM: COFFEE STOP
One of the ways that I find inspiration is by finding new workplaces. I love the buzz of a hip coffee shop. Plus I usually warm up my creative senses by snapping a typical latte pic for insta’.
10-12 PM: CONFERENCE CALLS
Ring...Ring….Ring… I spend a huge part of my day on the phone or skype. The best part of my job is that I can do it anywhere, but it definitely comes with a cost.
12-3 PM: CREATIVE TIME
I always try to find a time each day where I can create mood boards for upcoming shoots, snap a few looks for my blog, or dream up creative collaborations with friends. I typically shoot for client product shots once a week and for my blog twice a month.
3-5 PM: ME TIME
My worst time of the day is usually from 3-5pm. I lose focus and like to switch things up. My favorite things to do in my free time are BOXING, write letters or catch up with an old friend. I always like to communicate with those I love over phone calls because so much of my business life involves texting and emails.
6- DINNER TIME
I’ve learned how to cook this year thanks toNutrition Stripped. She’s my favorite blogger and started a community called the NS Society which taught me how to batch cook for the week.
8-830 PM WRAP UP + ASSISTANT CALLS
Around 8pm I always take inventory from the day prior and send emails to individuals I work with in Australia. They are SO far ahead :). I also tend to call my assistant to give her an overview on the day and prepare for the day ahead.
9:00- CALL IT A NIGHT
I tend to make 9pm my cut-off during the weeknights. I don’t like to work late because it’s not good for the mind, body, or spirit. When I have deadlines that can be a different story!