Brazilian brand Uma Hits the Streets of NYC with New West Village Location
Brazilian brand Uma is making itself available to American fans with an eye for minimalist design. Having opened the doors to its new Bleecker Street location in Manhattan, the Brazil-based line has added a New York location, in addition to its São Paulo and Rio de Janeiro operations.
Having been active players in the Brazilian market for almost 20 years, the company, created by Raquel and Roberto Davidowicz, has elected to expand its reach into new territory, while not straying too far from a familiar demographic.
The classic Uma audience consists of a working woman with style, not limited to her surroundings, yet not such a jet-setter that she isn’t relatable. For lack of a better term, the Uma crowd is filled with the types of grown-ass women many of us admire and maybe someday even aspire to be. Appreciating art and understanding style, not trends, is what sets this groups apart from the masses, and if anyone can fit into that shoe, it’s a New Yorker, no doubt.
What makes Uma special? The name alone says it all. Meaning unique or original in Portuguese, Uma’s designs are the result of a series of collaborations with various Brazilian artists, the influence of whom is not at all lost in the translation from visual art to textile. Voices are very clearly heard, and the end result reflects some of the brand’s core values, remaining versatile, authentic and timeless. Because so much of the creative work behind the designs are a joint effort, each line taking on a life of it’s own, Uma as a brand is constantly evolving to support the vision they choose to display.
Uma is designed to highlight the individual, offering the wearer an opportunity to make a statement without having to explain anything. Using asymmetric hemlines, unusual folds and a monochromatic or muted color palate, the aesthetic created by the minds behind Uma offer cultivated designs with a minimalist edge. Additional elements just aren’t necessary here, the simplicity of the silhouette already says it all.