EAST COAST VS WEST COAST STYLE - NYC vs LA
When it comes to the East Coast vs West Coast fashion, there’s always been this unsaid stigma of who has a better sense of style. Although both the east coast and west coast are so large, we are going to focus on two cities that are often compared to each other…New York City vs Los Angeles.
New York City has always been known as the fashion capital of the world, but Los Angeles has been on the radar for quite some time. The city was even ranked no 4 according to the Language Monitor, who puts out a ranking each year of the top fashion capitals of the world. Yes, the city of Angels has slowly but surely made a name for itself in the fashion industry. From top fashion bloggers such as Aimee Song from Song of Style or Emily Schuman from Cupcakes and Cashmere , Los Angeles’ sense of style has always been casual yet chic, and of course never with the necessity of a heavy coat.
We did a piece a few months ago on the differences in East Coast vs West Coast spring style, because obviously weather makes a huge impact of what styles are trending from coast to coast. Now that it’s officially summer time, we thought we’d take another look at what’s going on in LA vs NY.
LOS ANGELES
Jenny Tsang from Tsangtastic who is prominently featured on Lookbook as one of the top bloggers on their leader board is a Los Angeles based fashion blogger with a large following both on lookbook and instagram. With almost 50k followers she’s slowly climbing the ranks as one of the top fashion bloggers from the west coast. Her style is simple yet sophisticated. Her taste is modern with a neutral color palate, while also throwing in a pop of cobalt blue or yellow here and there. She seems to gravitate more towards pastels and whites, especially based on her overall instagram gallery.
She’s definitely got the whole “less is more” thing going for her. All of her outfits look effortlessly chic yet comfortable. She has a relate-able style that will never make someone wonder “what was she thinking?”.
NEW YORK, NY
Rachel Lynch from I Hate Blonde‘s style is basically on the complete opposite end of the style spectrum compared to Tsangtastic. The main visual difference is that Rachel features more editorial type photos which are styled and shot in a much more conceptualized way as opposed to Tsang’s street style images. Lynch’s style is on the edgier side, with her combat platforms and lace, or pleated skirts with moto jackets. The two blogger’s different styles illustrate the statement “to each his own”.
One cannot say there is a clear winner in terms of style, which would always be a considered completely objective. The overall take away from observing the top two fashion bloggers on the Lookbook platform is that there could easily be someone located in NYC that dresses similar to Jenny Tsang, and there are many women who would relate more towards Rachel Lynch’s style as well.
These two style blogger’s comparison can be seen as the somewhat stereotypical view of what New Yorkers wear vs Angelenos. The vast majority of people associate NYC as being edgier, while Los Angeles is often viewed upon as more relaxed and casual. Either way, these two both know who they are as personal style mavens.
In today’s world of style there are no boundaries. Everyone is connected, emulated and admired.
CHIARA FERRAGNI’S NEW FALL 2015 CAMPAIGN
For all of you fashionista’s out there, you definitely know who Chiara Ferragni is by now. As one of the top fashion bloggers in the world, she just unveiled her Fall 2015 campaign on WWD. The Italian blogger from The Blonde Salad website chose her new city of Los Angeles as her photo shoot location, which she models her unique slip on sneakers, to whimsical stilettos. Her collection is fun, yet sophisticated with her quirky design elements, over the top sparkles, and signature eye open/eye closed graphics.
According to WWD, Ferragni is on track to generate revenues of 6 million euros, or almost $8 million.
This blogger turned designer turned model is the first to ever generate sales ($8 million last year) from a global business. With over 300 retailer stores globally carrying her brand such as Lord & Taylor in the US, Selfridges in London, and Harvey Nichols in Hong Kong, this girl is killing it not only with her collection but her overall brand. The Blonde Salad blog continues to bring in about $2 million in sales alone, and this go-getter Italian has no plans for slowing down. What’s next, a full ready-to-wear collection? We sure hope so!
Here’s to fashion bloggers making an [amazingly awesome] living writing about and creating what they love.
Take a look at her amazing campaign shots below:
THE TOP 10 FASHION BLOGGERS ON LOOKBOOK.NU
HOW SITES LIKE LOOKBOOK.NU & CHICTOPIA ARE CHANGING THE WAY WE VIEW FASHION
For the past decade or so, personal style blogging has become a world-wide obsession thanks to social media and sites like Lookbook and Chictopia. It seems that anyone with an interest in fashion and a camera can create their own personal style diary these days. If you have ever spent time on any of these sites, you can easily understand how addicting it can be to browse through thousands of personal style bloggers out there. One great and unique thing about LookBook however, is that you can easily search by location and filter down to the style level. Whether you’re in the mood to search for some preppy, bohemian or grunge, lookbook appeals to many style classifications. With such a diverse platform across the world, it’s a great site for discovering hidden talent among the ever expanding blogging community.
Alina Tanasa and Diana Enciu from Romania caught our eye via Lookbook with their colorful and unique “ootd” pics. The fashion duo own a PR company, but also have included blogging a part of their brand. Their website www.fabulousmuses.net is a great peek into their lives from a curated editorial point of view. Moving onto India, Creative Director Rhea Gupte creates editorial-like images for her site www.fuss.co.in. Artistic imagery is the focus of each of her posts in which every shoot is meticulously planned and styled to represent the outfit in the most inspired way possible. Check out each of their mini Q&A session below:

